Marketing your dental profession is highly important whether you’re new in the industry or even when you’ve already made a name for yourself. By applying dental marketing strategies that work, you don’t only bring new patients to your clinic, you increase the number of returning patients as well by establishing rapport. That is why a lot of dental professionals opt to hire a marketing agency software company to do the advertising for them.
You can easily say that you need to market your practice. However, the main challenge is how to do that and which strategies would work. In the case of those who opt to hire a third party, the question is – how can you pick the right marketing agency software company who can cater your needs and give you the results that you want in the long run?
In most cases, these are the tips that digital advertising companies would advise you to follow:
Target the Right Potential Patients, Target the Local Community
If you’re practicing in Sydney, you don’t want to target people who reside in Brisbane. Dental practice is considered a local business and of course, you will be heavily reliant on your local community if you want to increase your patients and earn a growing income.
Getting involved in your local community would mean getting in touch with the residents, even if you’re not yet close to them. You can perhaps attend the festival or sponsor a little house party. You may need a little investment though, but if that’s what it takes to have a successful practice, then it’s worth it.
Take Advantage of Social Media
Let’s face it – social media is a very powerful tool to reach out to your audience and strengthen relationships with them. Whether you’re aiming for new or building stronger ties with the existing patients, you need to strongly consider this marketing strategy.
Use social media as your mode of communication to your followers or if you want to update your contact information such as email and phone number. You can also encourage your patients to provide reviews.
Prioritise Local SEO
While general search engine optimization is helpful, using local keywords is the most effective method to get new clients. Imagine a Google user from Los Angeles finds you interesting to visit, only to find out that you’re based in Sydney. That would be frustrating.
Local SEO enables you to target potential patients on who reside on your clinic’s same location. Aside from having effective Google search engine results, you can also take advantage of voice searching.
Strong and Engaging Website
More than 70% of potential patients would visit your website to know more about your dental background. This includes the services that you offer, your working schedule and testimonials from your previous patients. Therefore, hire a web developer who can give you an engaging and professional-looking website.
Take Advantage of Content Marketing for Value Added Purposes
With content marketing, you can use blog posts, eBooks or press release to motivate visitors in visiting your website. This can build stronger relationships with them. You can hire an experienced content writer to do this type of marketing for you.
